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ENTREPRENEURS – Facing the Challenges of Success and Endurance

January 3, 2010

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ENTREPRENEURS – Facing the Challenges of Success and Endurance

 

A young man stands upin the back of a crowdedauditorium filled with students,entrepreneurs, professors, andbusiness people and directs aquestion to the panel of industryleaders,“I have my degree,my idea, and the energy anddrive. Now what do I do?” 
 
From this simple question,C4CUBE was conceived witha focus and dedication tohelp entrepreneurs and youngcompanies succeed. The EwingKaufmann Foundation, theworld’s largest entrepreneursupport organization, suggestsless than 10% of new businessessucceed without support ofmentors and communities, but85% of new businesses that passthrough an incubator continueto grow for the next fi ve years. C4CUBE, in Reno andsoon to be in Carson City atthe Northern Nevada DevelopmentAuthority offi ces,combines two distinct elementsrequired for the eff ectivegrowth of small businesses;1) entrepreneurial support andeducation and 2) accessto investment capital. 
 
Each client of C4CUBE’sbusiness incubator gets anindividually tailored milestonebasedprogram to accelerate theconquering of their challengesencapsulated in three broad‘capital’ areas – Human Capital,Capital Resources, ConceptualCapital. 
 
Human CapitalC4CUBE helps young startupsdevelop a coachable teamsharing their vision and passionwho bring additional skills thefounders may not have. 
 
Capital ResourcesC4CUBE helps the entrepreneurquantify how muchmoney is needed and whenit is needed, while instillingan awareness of the investor’spoint of view. Professionalinvestors are interested in howsafe their money is and who ismanaging it. 
 
Conceptual CapitalMarketing is the critical actionthat diff erentiates successfrom another ‘great’ idea. Thisis the most diffi cult challengestartups encounter. C4CUBEtests and retests to ensure theentrepreneur can deliver a clearand concise message.C4CUBE’s incubator actsas a nexus for 1) best of breedservice providers in fi nance,legal, marketing, management,and technology; 2) local angelinvestors and outside venturefunds; 3) qualifi ed investorsto review fundable deals; and4) knowledge workers andinnovators.Bringing qualifi ed investorsand better quality dealstogether minimizes investor’srisk and increases quality dealflow through structured events,such as: 
 
1. Business opportunityforums: (Investorpresentations)• Attract high quality businessopportunities and investors 
 
2. Entrepreneurial bootcamp: (Education:What todo and how to do it)• Disciplined approach tosuccess• Access to experts andTraining 
 
3. Mentoring: Dailyguidance and introductions• Milestone-based businessdevelopment plan 
 
4. Community involvement:(Networks and supportinfrastructure)• Connect with NevadaInventors Association, academicinstitutions, economic developmentagencies, LicensingExecutives Society Nevada,entrepreneur clubs, and others• Develop collaborativeeff orts with other interestedinvestor and entrepreneurialcommunities in the region andaround the nation• Foster a successful andsustainable business model forongoing business developmentand job creation
 
C4CUBE strives to succeedat coaching in the three ‘capital’areas and provide access tonecessary resources. This is ourstandard of measurement: successof the company, growth ofnew jobs in the Sierra Region,and retention of our brightestyoung minds. 
 
For more information,contact Ky Good at (775)287-3484, email lynne.keller@C4CUBE.com or visit www.C4CUBE.com.
 
 

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