Let The Choir Say AM
July 25, 2006
By Sean Ross, Edison Research
Written Jul 25, 2006 by Sean Ross
The success of News/Talk on a full FM signal at WTOP Washington is doubtless going to further convince programmers of successful AMs that they need a storefront in the big mall, particularly given the modest launch of WTWP (Washington Post Radio) on WTOP's old frequency. And WTWP was a station that was starting life with a 50,000 watt signal, a lot of publicity, and cume that should have been amenable in an extra N/T choice.
So that's why the publicity surrounding N/T KFI Los Angeles' recent No. 1 book is important as well. Robert Unmacht, a media consultant with iN3 Partners (whose clients include the radio site Radio-Info.Com), was one of those contacted for the recent Los Angeles Times story on KFI. After the story ran, he sent the following additional comments:
Unmacht says the Times reporter "told me he was surprised AM was still used much, an interesting look at how people think of AM. It took KFI going to the top to make a lot of people in L.A. think AM still rated at all, even with KFI being a successful station book in and out. There have been a lot of AM stories after the KFI book. This was just one of them.